![]() ![]() ![]() Overall, Stedman says a key factor to consider when you're connecting with friends in DMs or on a larger social platform is how exactly you're going about it. These are places where not every photo has to be polished, where friends share links and are more intimate about the details of their lives. "To be able to get this reminder that everyone else's lives largely are made up of mundane moments too, I can definitely see some value in that."īeReal sounds like it would serve a similar function to some group chats Stedman already has in his life, he said. "I do think one of the big challenges people feel on social media is I'm seeing everybody else's highlight reel, but I'm experiencing the fullness of my own life with all of the mundane stuff," Stedman said. Stedman hasn't used BeReal, and he said he's not likely to, but he can see why Gen Z might like the app. Technology Former TikTok moderators sue over emotional toll of 'extremely disturbing' videos The app is targeting college students with its ambassador program and it seems to be working. The app was started by French entrepreneur Alexis Barreyat in 2020, but at least 65% of lifetime downloads happened in the first quarter of 2022. Why is it popular now?īeReal's 315% year-to-date increase in downloads is significant, but that's not the only notable number. The catch is before you view anyone else's post for the day, you have to post your own photos. Users can also see where their friends are on a map and discover other publicly posted BeReals. The parameters in place are billed by the app as "a new and unique way to discover who your friends really are in their daily life." Retakes are allowed and you can still post if you miss the window, but in both cases, your friends will see that you retook the image or posted late. There are no filters or third-party apps to change your appearance. You take one photo of what you're doing with your back-facing camera, and at the same time, your phone takes a photo of you with your front-facing camera – surprise! Technology 2022 will be a tense year for Facebook and social apps. You could be walking to class, taking a bus to work, or maybe you get the notification right as you're sitting down for dinner or on a bike ride. The idea is you take a photo of whatever you're doing at that time, no matter how mundane or exciting. Your friends are also supposed to get the notification at the same time. It tells you that it's time to post your BeReal for the day and you have two minutes to do so. Once a day you get a notification from the app. Social media can be time-consuming and pressure-inducing, but BeReal says it is aiming to change that. This year alone, downloads have grown by at least 315%, according to data from Apptopia. The social media app is the latest to grab the attention of the younger generation – and its popularity is rising quickly. If you haven't heard of the BeReal app and you're not a member of Gen Z, you're forgiven. BeReal was launched in 2020 but has rocketed up the download list this year. ![]()
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